Desirina.com

Projects

ASU Prospectus ’08

Working with marketing agency Stein Communications and fellow freelancer David Harrell, I wrote copy for a series of visually striking, two-page spreads. The prospectus took a broad view of the ASU community, focusing on bold ventures and progressive problem solvers.

ASU Viewbook ’08

Arizona State University’s 52-page senior viewbook offered details about academic options, extracurricular resources and more. I wrote most of the copy, working in collaboration with Stein Communications, an Atlanta-based marketing firm, and fellow freelancer David Harrell.

ASU Direct Mail & Email Marketing

I worked with Stein Communications on this series of postcards, letters and emails, targeted toward prospective students.

Mount Vernon Nazarene University

I worked on this direct mail campaign for Mount Vernon Nazarene University in collaboration with Glass & Gold, Inc., an Atlanta-based marketing firm. The campaign was built on a series of postcards targeted toward prospective students and their parents.

Lewis University

Working with Stein Communications, a higher ed marketing firm in Atlanta, I wrote about 135 pages of web copy for Lewis University, focusing on admission and academic information for prospective students.

Lipscomb University

Working with Atlanta-based Stein Communications, a higher ed marketing firm, I wrote nearly 100 pages of web copy for Lipscomb University. Stein Communication’s interactive team created a stunning new design that beautifully showcased the content and provided a much more compelling experience for prospective students. I also wrote a number of search emails to draw prospects to the new site.

MidAmerica Nazarene University

Working with higher ed marketing firm Glass & Gold, I wrote more than 60 pages of web copy, assisting in a complete overhaul of MidAmerica Nazarene University’s website.